Works
Traveler’s Company
Monastery’s Hotel
Prada Exhibition
Info
About the Monastery
Monastery is a skincare brand and hospitality concept that combines high-quality, organic and sustainably sourced ingredients with a calm, protective environment. The brand sees nature as a partner. Every product and space is designed to nurture the body while honoring the landscape that provides its resources.
Brand Philosophy
Monastery believes people grow best when they feel protected.
This philosophy appears in both the skincare line and the hotel design:
• gentle yet powerful natural ingredients
• soft curves that shape safe, flowing spaces
• environments that support emotional grounding and personal restoration
Core Values
Natural – Ingredients and materials that respect the environment.
Protective – A sense of safety, warmth and care in all touchpoints.
Organic Growth – Spatial forms and textures inspired by nature’s movement.
Strength – Materials and structures that feel steady, confident and empowering.
Audience
The brand primarily serves women who seek gentle and effective skincare, including adolescent girls and mothers experiencing skin sensitivities. These users value natural ingredients and often visit the hotel to enjoy spa treatments, rest and emotional recovery.
The brand attracts people who enjoy traveling, writing, photography, or moments of quiet reflection. Typically 20 to 45 years old, they love capturing memories, value the traces left by time, and seek meaningful connections with their surroundings.
Brand Experience
Monastery Hotel brings the brand’s skincare philosophy into spatial design.
Guests move through warm, curved interiors, soft materials, and desert-inspired tones.
Every space expresses three emotional qualities defined by the brand:
• Snug – safe and cozy
• Organic – alive with natural flow
• Powerful – confident and grounded
The hotel becomes a place where guests can grow freely under protection.
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