Works
Traveler’s Company
Monastery’s Hotel
Prada Exhibition
Info
Prada Exhibition — Brand Introduction
About the Brand
Founded in 1913 in Milan, Prada is a luxury fashion house recognized for its constant dialogue between tradition and experimentation. From its origins in leather craftsmanship to its evolution into a global cultural icon, Prada has continuously challenged conventional definitions of luxury.
Under the creative direction of Miuccia Prada, the brand is known for embracing paradox — balancing classic elegance with eccentricity, intellectual rigor with subversion, and restraint with provocation. Prada’s design language often rejects immediate beauty in favor of ideas, questioning taste, identity, and the relationship between fashion and society.
Beyond fashion, Prada has consistently engaged with architecture, art, and spatial experimentation. Through collaborations with architects and artists, the brand treats space as an extension of its philosophy — a medium for storytelling, material exploration, and cultural expression rather than a purely commercial backdrop.
This project interprets Prada as a brand that is never fixed, yet always recognizable — constantly redefining itself through culture, material, and experience.
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