Site Information
Location

ArtCenter College of Design Gallery
Pasadena, California, USA

Site Context
The project is situated within the ArtCenter College of Design Gallery, a flexible exhibition space dedicated to showcasing experimental design, spatial narratives, and interdisciplinary work. The gallery environment allows fashion, architecture, and installation to intersect, providing an ideal setting to explore Prada’s identity beyond traditional retail.

Site Characteristics
The gallery offers a neutral architectural backdrop with controlled lighting and open circulation, enabling the project to construct a sequence of immersive spatial experiences. The enclosed interior supports the use of light, material, projection, and kinetic installations to guide visitors through a curated narrative journey.

Program Type
Exhibition / Experiential Retail Concept